With a striking gradient on unique forms, Eureka products shine like a sunset across any store shelf, with white typography and custom illustrations popping against the background.
A bright Idea for Every Situation.
Named after an exclamation of discovery, Eureka lighting has been a trusted source of illumination for over a decade.
Inspired by the gradient of a flame, each package transitions from deep indigo to fiery orange and bright white, capturing the warmth and energy of light itself. Fine-line illustrations and glowing silhouettes highlight each product, while a dotted logo nods to vintage marquee signs and the particle nature of light.
The collection includes a desk lamp, book light, flashlight, matchbox, glow sticks, tea lights, and a lightbulb, each housed in thoughtful packaging, ranging from geometric boxes to a sliding matchbox sleeve. With its intense color palette and contrast, Eureka Lighting commands attention on the shelf, shining like a sunset.
