Death is a $20 billion industry, and "Death Will Cost You" is a campaign which aims to shed light on the economic corruption of the funeral industry. Aided by dedicated research and a group of my peers, we developed a visual identity, social media campaign, instagram account, and a print campaign.
Heading up the print campaign, I personally designed typographic assets, information graphics, and a unique brochure to direct traffic to the website, which was designed by a trusted peer. I also designed merchandising to further expand the brand into the physical realm.
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